In response to Operation Desert Storm, the US-led war that had recently broken out in the Persian Gulf, Pearson Post Industries (a group specialized in ‘defense entertainment technologies’) inaugurated Operation Desert Cloud at Storefront and called for the ‘special deployment of an unmanned, automated gallery and multimedia low-definition broadcast-quality music video.’ The main components of Operation Desert Cloud were the Experimental Prototype Gallery of Tomorrow (E.P.G.O.T.), the Tele-Podium Launcher 2 (PTL-2), the Gulfbag TM, the Mobile Multiple Monitor Audio/Video Broadcasting Systems (MMABS) and the Emergency Broadcasting Network (EBN).