SfTV: Po(li/e)tical Ads


SfTV: Po(li/e)tical Ads

Open Call

Submission Deadline (*extended*) November 28th, 2016 at 11:59 pm

Contact: sftv@storefrontnews.org


#sftv     #storefronttv     #politicalads     @storefrontnyc


Political ads are often created specifically in support of or opposition to a particular candidate or an ideology embodied by a person or party. The manufacturing, broadcasting, and reception of these ads reflects the tone and tenor of the overall election season, and not necessarily the issues most important to the public or most pertinent to the people and places that candidates ultimately serve.


Po(li/e)tical Ads is an open call for short-form video ads that are both political and poetic. Contributors are asked to submit alternatives to contemporary political ads, addressing collective concerns that transcend individual egos and party platforms.


As the latest iteration of StorefrontTV, Po(li/e)tical Ads seeks experimental forms of visual media that widen the purpose and approach of political ads, appropriating motifs typically found in this form of communication to expand the coverage of public concerns that are often forgotten or neglected within the current political climate.


Selection Process:

A jury comrpised of Eva Franch, Paul Makovsky, Ivan Lopez Munera, Antoni Muntadas, Pau Suris Sunyer, and David Schwartz will review submissions.


Selected entries will be screened at Storefront for Art and Architecture’s gallery space in New York City, and presented online in collaboration with Metropolis Magazine.


This iteration of StorefrontTV is presented in partnership with the Museum of the Moving Image’s Living Room Candidate project, which serves as an online archive of presidential campaign commercials and visual media from 1952 to the present.


Please see below for submission information and guidelines.


About StorefrontTV

StorefrontTV (SfTV), founded in 2013, presents experimental broadcasts that focus on the disciplinary obsessions and absurdities of art and architecture. SfTV aims to address critical issues of ethics, economy, history, and celebrity by presenting a variety of video and performance formats. The first two seasons of SfTV ranged from talk shows to urban fairy tales, self-help programs, DIY videos, documentary, to avant garde performance, and were accompanied by short films in the form of “commercials.”


This season, SfTV calls for submissions of shorts inspired by the current US political cycle.


Submission Information and Guidelines


Videos should draw from or appropriate the format of political ads to reveal key topics, places, spaces, and/or people and groups that play a part in domestic and global debates as they relate to important contemporary social, economic, and political issues.



In order to submit:

-Upload your video to YouTube, Vimeo, or any other online platform with password protection.

-Email a link to your video to: sftv@storefrontnews.org with the subject line “SfTV Political Ad – [YOUR NAME].

-Please include the following information in the body of the email:



        Contributor Name(s) [exactly as you or your team would like to be credited]:

        Short Bio [100 words or less]:


        Email Address(es):


        Social Media Info [Instagram, Facebook, etc.]:



        Project Title:

        Project Statement [100 words or less]:

        Link to Video:





Videos must be:

-Less than 60 seconds in duration

-High definition

-Minimum resolution



There are no specific guidelines for content, as StorefrontTV seeks to produce alternative and experimental formats of visual communication. Should you care to reference official rules and regulations, please see HERE for FEC guidelines on political ads.



Contributors of selected entries will be contacted directly on or before December 5th, 2016.



Please read and abide by the conditions outlined below.

-All work should be original and unpublished.

-Entries should not be made public until after the jury deliberation.

-There are no registration fees and there is no limit on the number of Submissions a given organization, team, or individual may submit.

-By entering this open call, any and all Entrants, and where applicable, their predecessors, successors, assigns, heirs, officers, directors, attorneys, agents, affiliates, parents, subsidiaries, employees, shareholders, and any other person or entity similarly situated, agree in full to these Terms and Conditions.

-No Entrant shall receive or be entitled to receive any payment as a result of a submission or for granting the promoters any right herein or associated with the open call.

-Copyrights associated with the submissions shall remain the property of the Entrants.

-Entrants agree to permit Storefront to use the submitted materials for public posting, publication, or exhibition, or for archival, promotional, educational, and other purposes as such institutions shall determine. The Jury and/or Storefront for Art and Architecture reserve the right to cancel or suspend the open call for any reason, including those causes beyond the organizer’s control that could corrupt the administration, security, or proper participation in the open call.

-Storefront for Art and Architecture reserves the right to amend these guidelines at any time without notice.

-No information contained in submissions shall be deemed confidential and such information may be shared with other governmental entities. Therefore, please do not submit any information that may be deemed proprietary in nature. Competition sponsors shall not be liable for any costs incurred by any respondent in the preparation, submittal, presentation, or revision of its submission. Competition sponsors shall not be obligated to pay and shall not pay any costs in connection with the preparation of such submissions.



-Video work must be anonymous and must not contain credits or references to its authors, producers, or promoters.

-Entrants must not communicate with members of the Jury about the open call in any way until there is a public announcement of the winner.

-No direct partner or associate of any Jury member may participate in the open call.



Storefront’s programming is made possible through general support from Arup; DS+R; F.J. Sciame Construction Co., Inc.; Gaggenau; KPF; MADWORKSHOP; ODA; Roger Ferris + Partners; the Foundation for Contemporary Arts; The Greenwich Collection Ltd.; the Lily Auchincloss Foundation; the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature; public funds from the New York City Department of Cultural Affairs in partnership with the City Council; The Peter T. Joseph Foundation; and by Storefront’s Board of Directors, members, and individual donors.