By exemplifying ways in which users are influenced by the technologies they use, Jeremijenko’s interactive, voice-activated installation in the gallery space questioned the belief that progress is guided by rational improvements and the market’s optimization of instrumental technologies. The project was conceived and executed to create an environment in which it would become apparent that technological innovation is preceded by social innovation, thereby affirming that users are, by their actions, complicit in the creation of the social systems that underpin technological inventions.