OfficeUS: VERNISSAGE / June 4-6, 2014
Wednesday June 4, 2014 – Friday June 6, 2014
Press Conference & Opening Events for OfficeUS
OfficeUS Press Conference. Photo by Michael Zumpano.
OfficeUS Opening Bites Dinner
On June 4, 2014, OfficeUS gathered distinguished guests, project supporters and team members, at InParadiso to celebrate the launch of OfficeUS. The dinner, created by OfficeUS Partners Cooking Sections, included a menu composed considering the realities of postwar America where the refrigerator, microwave and other modern conveniences were used as key ingredients to create bites of history inspired from the OfficeUS Repository.
To view the full menu, click here.
Photo by Tammy Shell.
OfficeUS Press Conference
The press conference on June 5, 2014 included presentations by the U.S. State Department and the three curators of OfficeUS. The full OfficeUS team was introduced around the courtyard table designed by Leong Leong, the new open meeting room of the office in the Giardini. Following the press conference, OfficeUS hosted an Office Party to celebrate the launch of OfficeUS.
Photo by Nicolo Gemin.
OfficeUS Mission Statement: Peggy Guggenheim Cocktail Reception
On June 5th, a cocktail party with more than 1,000 guests took place at the Peggy Guggenheim Collection where everyone toasted the history of U.S. firms and the future that lies ahead with a specialty drink “the Guggenheim Effect” designed by OfficeUS Partners Cooking Sections.
Who Owns The Guggenheim Effect? is a cocktail containing different spices, tomato, vodka and a piece of fresh Italian pasta cut with the shape of the Guggenheim Bilbao Museum, specially developed for the opening party of OfficeUS at the Peggy Guggenheim Collection, Venice. Recently, the Guggenheim Foundation threatened to sue an Italian chef in Bilbao for creating pasta in the shape of the elevation of their museum. The concept of our piece consisted of re-appropriating the appropriation of the image of a building. We brought it into the museum itself to open up the discussion about the ownership of cultural/architectural icons and their socioeconomic implications. In the glass, there was also a little flag reading the title of the intervention. MakerBot was an incredible tool to produce the pasta cutters with a sharp edge and would like to keep on working with it in the future.
– Cooking Sections
About Cooking Sections
Based in London, Daniel Fernández Pascual and Alon Schwabe create new critical methods of mapping territories and urbanism through their trajectory of geopolitical cooking performances. After meeting at the Centre for Research Architecture, Goldsmiths, University of London, they founded Cooking Sections: a research-practice that cooks site-specific edible maps of boundaries, thresholds, events, buildings, architectures, landscapes, oddities and anomalies. Past performances have taken place at Storefront for Art and Architecture, New York; The Bartlett, London; Institut Für Raumexperimente, Berlin; dOCUMENTA(13); TEDx Talks, Madrid; Halle14, Leipzig; Polytechnic Architecture School ETSAM, Madrid; Fiorucci Art Trust, London amongst others. They have been associate residents participating in The Politics of Food program, at Delfina Foundation, London.